Born In The Midwest. Built For The Hunt.
We weren't founded in a boardroom. Cheli Gear was born in the frozen deer stands and muddy river bottoms of the Midwest—where real hunters understand that your gear isn't just equipment, it's the difference between success and failure when opportunity presents itself.
Gear Up Now
5/5 Stars - based on 31+ Happy Hunters
Our story starts with generations of hunting heritage and deep roots in textile craftsmanship.
Growing up in Northern Illinois, our founder split his time between family hunts and working alongside 200+ skilled craftsmen at his family's window treatment factory. This unique combination forged an understanding of both what hunters need in the field and how to build gear that performs when it matters most.
Crafted By Necessity, Not Marketing
In 2023, frustrated by gear designed primarily for Western terrain but marketed to Midwest hunters, we took matters into our own hands. We sourced technical fabrics, developed prototypes, and tested them in the harshest conditions the Heartland could throw at us.
Many failures later—seams that leaked, fabrics that made too much noise, designs that restricted movement at the wrong moment—we emerged with our first two technical hunting garments. Throughout 2024, these pieces were field-tested through every season, every weather condition, and every hunting scenario the Midwest presents.
The result? Hunting apparel built specifically for hunters who don't just visit the outdoors—they live it.
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DELIVERY JUNE 2025
PREORDER NOW
DELIVERY JUNE 2025
Our Mission: Performance Without Compromise
Cheli Gear exists to create premium technical hunting apparel that combines cutting-edge innovation with authentic field experience. Our versatile layering systems are engineered specifically for the unpredictable conditions of the Midwest—where a morning frost can give way to afternoon humidity, and where silent movement matters as much as weather protection.
We build gear that transitions seamlessly from dense hardwoods to agricultural edges, performing when the mercury drops and when the rain sets in. Every pocket placement, every seam configuration, and every material choice serves a purpose for the serious hunter.
The Midwest Advantage
While other brands develop for mountain terrain and adapt for the Midwest as an afterthought, our engineering process starts and ends with the unique demands of Heartland hunting. Our systems are purpose-built for:
Extreme temperature fluctuations that define our fall seasons
Terrain diversity from river bottoms to hardwood ridges
Stealth requirements for hunting pressured whitetails
Durability demands of hunters who don't replace gear every season
Our proprietary camo pattern wasn't developed in a digital lab—it was born from countless hours observing how light filters through Midwest forests and how shadows form across agricultural transitions. It provides superior concealment whether you're twenty feet up a hickory or hunting a field edge.
