Hunting influencers are revolutionizing how millions of hunters learn their craft.
Every day, these hunting personalities reach audiences that traditional media never could. They're teaching advanced techniques.
Sharing real-time field experiences. Building communities of passionate hunters.
Want to learn from the best? Follow the right influencers? Find your hunting heroes?
This guide reveals 119 hunting influencers and personalities who are shaping the sport today.
From social media stars with millions of followers to legendary conservationists protecting our hunting heritage.
Discover the hunters you need to know—and why they matter.
Famous hunters today on Instagram, TikTok, and YouTube have created a new wave of hunting influencers. These hunters share hunts, tactics, and technical hunting clothing reviews with huge online audiences. In this section, we spotlight hunting personalities who have built dedicated followings by making hunting content accessible, entertaining, and educational for all levels of hunters.
▸Steven Rinella
Steven Rinella is the creator and host of MeatEater, one of the most influential hunting brands in the world. Through his Netflix show, podcast, and books, Rinella has introduced millions to ethical hunting, wild food, and conservation. Covering everything from whitetail deer to Western elk, his content blends practical skills with deep respect for the outdoors.
▸Eva Shockey
Eva Shockey is one of the most famous female hunters in the world, with a platform that blends hunting tradition, family, and lifestyle branding. Rising to fame on television and growing her influence through social media, she inspires women and new hunters to embrace the outdoors. She also advocates for conservation and sustainable hunting practices.
▸Josh Bowmar
Josh Bowmar, alongside his wife Sarah, runs Bowmar Bowhunting, a YouTube channel and social platform dedicated to bowhunting adventures. Their content spans big game, gear reviews, and fitness, blending archery with lifestyle and family elements. While sometimes controversial, Bowmar's presence online has made him a well-known figure among modern hunting influencers.
▸Sarah Bowmar
Sarah Bowmar co-runs Bowmar Bowhunting and has built her own identity as a fitness professional, mother, and hunter. She uses Instagram and YouTube to connect with audiences interested in both outdoor adventures and wellness. Her influence expands the reach of hunting culture by making it relatable to family and lifestyle audiences.
▸Dan Staton
Dan Staton, founder of ElkShape, combines fitness coaching with elk hunting strategies. Through YouTube, podcasts, and courses, Staton teaches hunters how to be physically and mentally prepared for the demands of Western backcountry hunts. His content bridges the gap between athletic training and practical hunting application, earning him a dedicated following.
▸Kip Fulks
Kip Fulks, co-founder of Under Armour, is also an avid outdoorsman who uses social media to share hunts and conservation messages. While not solely a hunting content creator, his online presence and credibility in the industry connect him with a large audience. Fulks highlights hunting as both a lifestyle and a connection to the land.
▸Sam Soholt
Sam Soholt is a photographer and conservationist who gained attention with his Public Land Bus project, traveling across the U.S. to promote public lands advocacy. His Instagram features powerful hunting imagery and conservation messaging. Soholt bridges art, hunting, and advocacy, making him a respected voice among modern hunting personalities.
▸Zach Ferenbaugh
Zach Ferenbaugh, co-founder of The Hunting Public, is known for his aggressive ground hunting tactics and relatable content. Through YouTube and social media, Ferenbaugh demonstrates how everyday hunters can find success on pressured public lands. His down-to-earth style and willingness to experiment have made him a favorite among younger deer hunters.
▸Aaron Warbritton
Aaron Warbritton, also of The Hunting Public, specializes in whitetail hunting and content creation that focuses on DIY strategies. His leadership in producing the brand's YouTube videos has helped build one of the most popular hunting channels online. Warbritton's style emphasizes adaptability, scouting, and making the most of public land opportunities.
▸Melissa Bachman
Melissa Bachman is the host of Winchester Deadly Passion and a major female voice in the hunting community. Active on television and social media, she shares big-game hunts, tips, and conservation messages. Bachman has been a trailblazer for women in hunting and remains a popular, sometimes controversial, but undeniably influential personality.
▸Josh Carney
Josh Carney, also known as "Son of the South," is a paralyzed hunter who has become an inspiration in the outdoor community. Despite being wheelchair-bound, he continues to hunt and share content on social media, using mouth calls with incredible skill. His perseverance and positive outlook have made him a widely respected hunting influencer.
▸Taylor Drury
Taylor Drury, part of the famous Drury Outdoors family, has developed her own strong presence on Instagram and YouTube. She shares whitetail and turkey hunts, along with lifestyle and conservation content. As one of the next-generation Drurys, Taylor connects with younger audiences while carrying on her family's well-known hunting tradition.
▸Kirstie Pike
Kirstie Pike, founder of Prois Hunting Apparel, has been a leader in promoting women in hunting through both social media and community building. She uses Instagram and industry events to spotlight female hunters, share gear built for women, and encourage inclusivity in the outdoors. Pike continues to be a voice for modern female hunters.
▸ShedCrazy (Matt Davis)
Matt Davis, known online as ShedCrazy, has built a following around shed hunting, humor, and relatable outdoor content. His YouTube and Instagram channels feature shed hunts, gear talk, and big game adventures. ShedCrazy connects especially well with younger audiences by keeping his hunting content fun and approachable.
▸Hushin
Hushin is a hunting and outdoor lifestyle brand run by Eric Chesser, Casey LaVere, and Brian McElhaney. Their YouTube channel documents hunts, shed trips, and conservation projects, with a strong emphasis on accessibility and family. Hushin's mix of personalities and authentic storytelling has made them one of the biggest hunting channels online.
▸Brock Lesnar
Best known as a professional wrestler and UFC champion, Brock Lesnar is also an avid hunter and outdoorsman. While not a traditional influencer, his presence on social media and hunting shows has drawn mainstream attention to the hunting lifestyle. Lesnar represents crossover appeal, blending celebrity with genuine hunting passion.
▸Dudley Shoots
Known online as "Dudley Shoots," this up-and-coming content creator specializes in bow setup, tuning, and real-world hunting applications. His approachable tutorials make advanced archery techniques accessible to everyday bowhunters.
▸Marsha Wilson
Marsha Wilson is an emerging female bowhunter on social media, showcasing traditional and compound archery hunts. Her growing platform emphasizes real-world hunting experiences, ethical harvests, and encouraging more women to embrace bowhunting.
Not every hunting personality has a global following. Many earn respect by dominating their local landscapes—whether it's chasing whitetails in the Midwest, elk in the Rockies, ducks in the Mississippi Flyway, or turkeys across the South. These regional hunting influencers and local legends highlight the different types of hunting that thrive in specific regions, offering insights that connect directly to the ground they know best.
▸The Hunting Public
The Hunting Public team—Aaron Warbritton, Zach Ferenbaugh, and others—focuses on relatable, DIY whitetail hunting. Based in the Midwest, they've built one of YouTube's largest hunting audiences by showing how to succeed on pressured public land. Their ground-based tactics and mobile setups resonate strongly with deer hunters. Check out our whitetail hunting gear for setups that complement these strategies.
▸Corey Jacobson
Corey Jacobson is a 10-time world champion elk caller and founder of Elk101. Based in the Rockies, he teaches elk hunting skills through courses, podcasts, and hunts shared online. Jacobson emphasizes calling, backcountry preparation, and conservation. For hunters chasing bugling bulls, explore our elk hunting gear to be fully prepared for the challenge.
▸Tony Vandemore
Tony Vandemore is a legendary waterfowler and the owner of Habitat Flats in Missouri, often called the top waterfowl hunting lodge in North America. Vandemore's Instagram showcases duck and goose hunts across the flyways, emphasizing conservation and habitat work. His expertise makes him a natural fit for our duck hunting gear section, where waterfowlers can find essentials for the blind.
▸Dave Owens
Dave Owens, founder of the Pinhoti Project, is one of the most respected modern turkey hunters. His content on YouTube and Instagram focuses on pure, traditional turkey hunting, with a minimalist approach and emphasis on woodsmanship. Owens has inspired a generation of turkey hunters to focus on skills over gear. Browse our turkey hunting gear to complement his proven methods.
▸Larry Weishuhn
Larry Weishuhn, often called "Mr. Whitetail," is a Texas-based hunter and writer who has been teaching deer management and hunting for decades. While he has roots in TV, Weishuhn's ongoing influence in the South and beyond makes him a respected regional personality. His content highlights both hunting tactics and wildlife conservation.
▸Jason Matzinger
Jason Matzinger is a Montana filmmaker and conservationist whose work focuses on Western big game and public land hunting. His films and series highlight elk, mule deer, and pronghorn while promoting responsible stewardship of land and wildlife. Matzinger represents the West with a deep storytelling approach that resonates across hunting communities.
▸Don Higgins
Don Higgins is a Midwest whitetail expert known for his focus on land management and hunting mature bucks. His social media and speaking events emphasize habitat improvement and disciplined hunting strategies. Higgins is a respected figure among serious deer hunters who prioritize patience, preparation, and quality whitetail management.
▸Casey Keefer
Casey Keefer, of Keefer Brothers fame, focuses on rugged backcountry hunts across North America. While known for Alaska and Northern Canada hunts, he shares his adventures through social media and digital series that spotlight the beauty and difficulty of remote hunts. Keefer connects strongly with hunters dreaming of northern expeditions.
▸Jeff Danker
Jeff Danker, founder of BuckVentures, is a whitetail specialist from Oklahoma. His social media emphasizes deer scouting, habitat work, and faith-based outdoor values. Danker has built a loyal regional following among whitetail hunters looking for a blend of faith, tradition, and practical deer hunting strategies.
▸Drury Outdoors
Mark and Terry Drury, along with the next generation of Drury family hunters, remain some of the most recognized whitetail specialists in the Midwest. Their content on land management, archery setups, and deer strategy resonates strongly with Midwestern hunters. The family's blend of tradition and modern tactics keeps them regionally and nationally relevant.
▸Al Morris
Al Morris is a predator hunting specialist from Utah, well known for calling coyotes and other predators across the West. Through contests, demonstrations, and content online, he has become a key regional influencer in predator hunting circles. Morris shares both hunting excitement and wildlife management perspectives in his posts and appearances.
▸Mike Stroff
Mike Stroff is based in Texas and hosts hunting shows while managing outfitted hunts in the South. His social media presence reflects his whitetail and hog hunting expertise, with a strong Southern following. Stroff blends hunting entertainment with tips and tactics that resonate with regional hunters who pursue game year-round.
▸Pat Reeve
Pat Reeve, co-host of Driven with Pat & Nicole, has a strong reputation in the Midwest for whitetail hunting expertise. His Instagram and YouTube content emphasize land management, archery setups, and disciplined hunting practices. Alongside Nicole, Pat continues to influence regional deer hunters and families who share the tradition.
▸Nicole Reeve
Nicole Reeve co-hosts Driven with Pat & Nicole and has become a respected whitetail hunter in her own right. Her content showcases bowhunting skills, land management, and family-centered outdoor traditions. Nicole's influence among women hunters adds another dimension to the couple's long-running presence in Midwestern deer hunting.
▸David Blanton
David Blanton of Realtree Outdoors has been a recognizable figure in Southern and Midwestern hunting for decades. His experience with whitetail and turkey hunting remains central to his influence. Blanton uses social media to share tips, faith, and outdoor traditions, continuing to shape hunters who follow the Realtree brand.
▸Mike Mitten
Mike Mitten, co-founder of Brothers of the Bow, is a traditional bowhunter with a strong regional following among archery purists. Based in the Midwest, his content emphasizes woodsmanship, traditional archery gear, and spiritual reflections on the hunt. Mitten connects with hunters who value simplicity and heritage in their pursuits.
▸Ralph Ramos
Ralph Ramos is a New Mexico-based elk caller, outfitter, and educator. His regional expertise in elk country has made him a go-to voice for hunters learning Western calling strategies. Ramos shares his hunts and lessons through guiding services, calling seminars, and social media posts dedicated to elk hunting success.
▸Scott Haugen
Scott Haugen is an Oregon-based hunter, writer, and educator who focuses on the Pacific Northwest. His regional influence covers blacktail deer, Roosevelt elk, and waterfowl. Haugen's blend of local knowledge and broad teaching through books, articles, and social media makes him a respected voice for hunters in the Northwest.
▸Jay Gregory
Jay Gregory, host of The Wild Outdoors, has long represented Midwestern deer hunters through his authentic approach. Gregory continues to maintain influence via social media, where he shares whitetail hunts, archery setups, and habitat management insights. His grounded style has kept him connected to local deer hunters for decades.
▸Clint McCoy
Dr. Clint McCoy is a veterinarian and serious Midwestern whitetail hunter. Known for his disciplined approach to habitat management and deer strategy, McCoy shares content that speaks directly to local hunters. His work blends science and hunting knowledge, making him a trusted regional influencer for whitetail enthusiasts.
▸Larry Smith
Larry Smith is a Wisconsin outdoorsman and TV host who focuses on deer, turkey, and waterfowl hunting in the Upper Midwest. His regional influence comes from his authentic style and decades of sharing hunts with local communities. Smith continues to be a staple for Midwestern hunters through his television and online content.
Bowhunting and shooting demand unique skill, patience, and dedication. These hunters and archers have become icons for their accuracy, technique, and persistence in the field. From trick shots to world-class elk calling, these personalities inspire archers and gun hunters alike to push their limits.
▸Fred Eichler
Fred Eichler is a legendary bowhunter and outfitter, known for completing the Super Slam with a recurve bow. He shares his hunts and bowhunting lessons through guiding, seminars, and social media. Eichler's focus on traditional archery skills makes him a mentor figure for bowhunters chasing both big and small game.
▸Cameron Hanes
Cameron Hanes is one of the most influential bowhunters alive today. Known for his intense training regimen and backcountry elk hunts, Hanes has inspired countless hunters to pursue physical fitness alongside bowhunting excellence. His motto "Keep Hammering" has become synonymous with dedication and discipline in archery and life.
▸John Dudley
John Dudley, founder of Nock On Archery, is an archery coach and content creator whose technical instruction has elevated bowhunters worldwide. He collaborates with athletes and celebrities while teaching bow setup, form, and advanced techniques. Dudley's precision-driven style makes him one of the most trusted archery educators today.
Hunting has always been tied to conservation. These hunting personalities stand out for their efforts in wildlife management, habitat preservation, and ethical hunting education. Their work inspires hunters to think beyond the harvest and recognize the responsibility that comes with the pursuit of wild game.
