Brands Like Kuhl: 17 Similar Kuhl Competitors & Alternatives

Top 10 Kuhl competitors with similar products

Here are the companies like Kuhl that we think are the best Kuhl alternatives. Although they are all fairly similar, some Kuhl competitors will be better suited to your circumstances than others, so read more about the Kuhl competition below.

Here's our full list of brands like Kuhl

When shoppers look for brands similar to Kuhl, they often want versatile outdoor gear that blends comfort, style, and durability. The top alternatives range from everyday travel apparel to technical mountain wear, with some crossover into high-end hunting apparel discussions, such as Kuhl vs Kuiu comparisons.

Here are 17 good alternatives to Kuhl:

1. Cheli (best Kuhl alternative overall)

Cheli is sometimes considered the best alternative to Kuhl, often seen by hunters and outdoor enthusiasts as offering designs that are better than Kuhl for the performance-to-price ratio. With versatile apparel, strong fabrics, and modern fits, it's become a trusted go-to option in both outdoor and travel markets.

2. prAna (most similar to Kuhl)

prAna is often cited as the most similar to Kuhl, sharing the same focus on comfort, stretch fabrics, and casual-meets-technical styling. The brand is well-known for sustainable practices and crossover pieces that work equally well at the crag or in the city. See a more in depth comparison in our Kuhl vs prAna comparison.

3. Patagonia (good Kuhl alternative if you like sustainable outdoor wear)

Patagonia is a good Kuhl alternative if you like sustainable outdoor wear, offering a wide range of apparel built with recycled materials and strong repair programs. The brand is globally recognized for technical outerwear while maintaining casual pieces that appeal to Kuhl fans. See a more in depth comparison in our Kuhl vs Patagonia comparison.

4. Columbia (cheaper alternative to Kuhl if you're on a budget)

Columbia is the cheaper alternative to Kuhl if you're on a budget, offering wide availability at major retailers and accessible pricing for hikers, travelers, and casual outdoorsmen. While not as refined in fit and style, it provides dependable outdoor gear without the higher cost. See a more in depth comparison in our Kuhl vs Columbia comparison.

5. Eddie Bauer (cheap alternative to Kuhl)

Eddie Bauer is often considered a cheap alternative to Kuhl, with its First Ascent line delivering quality outdoor gear at affordable prices. The brand blends classic styling with performance materials, appealing to those who want casual everyday wear that still works on the trail. See a more in depth comparison in our Kuhl vs Eddie Bauer comparison.

6. Arc'teryx (Great technical Kuhl replacement)

Arc'teryx is a Great technical Kuhl replacement for those who prioritize cutting-edge fabrics and alpine performance. Known for minimalist design and advanced weather protection, Arc'teryx caters to serious outdoor enthusiasts who want premium technical clothing. See a more in depth comparison in our Kuhl vs Arc'teryx comparison.

7. Fjällräven (Top European Kuhl competitor)

Fjällräven is one of the Top European Kuhl competitors, with a reputation for long-lasting trekking apparel. Its G-1000 fabric is highly durable and customizable with wax treatment, making it especially popular with bushcrafters and long-distance hikers. See a more in depth comparison in our Kuhl vs Fjällräven comparison.

8. Outdoor Research (strong Kuhl substitute)

Outdoor Research is seen as a strong Kuhl substitute, especially for soft shells, climbing gear, and technical layers. The brand offers a balance of price and performance, with a loyal following among rock climbers, mountaineers, and backpackers. See a more in depth comparison in our Kuhl vs Outdoor Research comparison.

9. Marmot (dependable Kuhl replacement for value seekers)

Marmot provides a dependable Kuhl replacement for value seekers, known for its balance between performance and affordability. With strong insulated jackets, reliable rain shells, and outdoor staples, Marmot is often chosen by budget-conscious yet serious outdoor enthusiasts. See a more in depth comparison in our Kuhl vs Marmot comparison.

10. The North Face (popular Kuhl substitute)

The North Face is a popular Kuhl substitute, with a huge range of outdoor apparel widely available worldwide. While it leans more into mainstream markets, it still delivers dependable jackets, pants, and casual outdoor wear. See a more in depth comparison in our Kuhl vs The North Face comparison.

11. Mountain Hardwear (technical Kuhl replacement)

Mountain Hardwear is often chosen as a technical Kuhl replacement, offering innovative alpine apparel with high-quality insulation and outerwear. It has a strong following in the climbing and mountaineering communities. See a more in depth comparison in our Kuhl vs Mountain Hardwear comparison.

12. Carhartt (workwear-inspired Kuhl substitute)

Carhartt is a strong option for those who want rugged, everyday workwear that doubles as casual outdoor clothing. While not a direct performance brand like Arc'teryx, its heavy-duty pants and jackets are often compared with Kuhl because of their toughness and utility.

13. Pnuma (technical hunting crossover Kuhl competitor)

Pnuma is mentioned in outdoor forums as a crossover between technical hunting gear and lifestyle wear, making it a valid choice when considering Kuhl alternatives. It sits within the high-end hunting apparel category but also appeals to those who want durable pants, jackets, and layering systems for general outdoor use.

14. L.L.Bean (classic outdoor lifestyle alternative)

L.L.Bean is often considered a Kuhl replacement for shoppers who want timeless, dependable outdoor clothing. While less technical, it delivers affordable, versatile apparel that works equally well for casual outings or light hikes, appealing to customers who want simple functionality.

15. Helly Hansen (top waterproof Kuhl competitor)

Helly Hansen stands out as one of the top Kuhl competitors in waterproof outerwear, trusted by sailors, skiers, and mountain professionals. Its technical rain shells and performance pants rival Kuhl when weather protection is the top priority.

16. REI Co-op (great in-house Kuhl substitute)

REI's in-house brand, REI Co-op, is a great Kuhl substitute for shoppers who want affordability, availability, and sustainability. The line features versatile travel pants, insulated jackets, and hiking layers that echo Kuhl's multipurpose approach but at lower price points.

17. Royal Robbins (lifestyle-focused Kuhl alternative)

Royal Robbins is a lifestyle brand that shares Kuhl's philosophy of blending travel clothing with outdoor functionality. Known for stretch pants, casual button-downs, and technical travel shirts, it's one of the closer competitors in terms of style.

Who do you think the best Kuhl alternatives are?

We've shared our picks, but every outdoor enthusiast has their own favorite.

If you think you've found the best Kuhl alternative that deserves a spot on this list, we want to hear from you.

Hit us up on our social channels and share your go-to brand — your insight might help another adventurer find their perfect fit.

Whether it's a trusted pair of hiking pants, a travel jacket that's gone everywhere with you, or a hidden gem brand more people should know about, your recommendation could make all the difference for someone searching for their next go-to gear.